1. I save you time. Lots of it.
As in, up to several hours A DAY. Building your online audience takes time, and once you have an audience you could spend hours a day writing articles, finding other interesting content to share, answering questions, connecting with new clients, looking at analytics, adjusting your ads, creating newsletters, finding cool pics and videos….AAARRRGGHH!
Well, you get the picture.
I can take most of the day-to-day work out of your hands so you can focus on running your biz.
2. I keep you updated on the latest social media updates, facts and fads
There are thousands of social media blogs and courses out there that can help you stay up to date on the latest social media updates. Of course, reading through all of them doesn’t leave you with any time to run your business…
New channels and options are added on almost a daily basis, but that doesn’t mean you have to be involved with everything. Whenever a new important update is made in the field of social media, I can help you decide your best course of action (or non-action) for YOUR business.
3. I can help you with other projects, like your newsletters, blog posts, contests or ads
Do you need someone to help you write interesting content for your website, or put together a newsletter? I’m here to help!
What I can’t help you with
1. I won’t write a fully fleshed-out social media strategy for you
Although I can give you advice on what might work and what not, I don’t focus on writing strategies. I assume by now you know who your audience is, what your goals are for your social media activities, your content and your message. If you don’t have a written out plan, I can provide you with a template for a basic plan and help you fill it out.
2. I won’t completely take over your business
While I can take over the day-to-day work, you (or someone else in your team) will have to stay involved in the planning and decision making process. We’ll have weekly calls to make sure everything is still going as planned and to discuss any changes, upcoming events, promotions or other news from your team. If you decide to work with me I’ll have to be included as part of the team and kept updated like the rest of your crew.
3. I won’t provide guaranteed results
Social media, like any other marketing and PR, is not a science. Some people may claim it is, but I am married to a scientist and I can tell you he gets VERY annoyed when people say that. While there are basic dos and don’ts, results can never be guaranteed and depend on your audience, the content you create, the goals you try to reach, Facebook’s latest changes to their content ranking and much more.
That being said, of course I want your social media activities to be as effective as possible and I want you to be happy with the work I provide. The monthly plans I offer are customizable based on your needs, and there is no problem if you want to adjust them or break up with me. (Disclaimer: I might cry a bit afterwards).
How this works
I usually start off with one or two orientation calls. If you live in the Vancouver, BC area I’ll be happy to take you out for a coffee to discuss your social media needs and how I can help you.
If you decide to work with me, I’ll be asking you to send over your written marketing or social media plan. If you don’t have one, I’ll start setting one up for you based on our conversations.
Once you’re happy with the plan I’ll ask you to give me access to your social media channels, any content and picture libraries you might have and contact information of people I’ll be working with.
Once everything is set up I’ll be posting and interacting with your social audience on a daily basis. Once a week we’ll have an update call to discuss how things are going and if anything interesting is coming up we can share on your social channels.
After each month, I’ll send you the analytics for online engagement and traffic from your social channels during the previous month.
If you think I’m a good fit for your travel biz, take a look at my monthly plans and let me know what you’re interested in. Looking for something more customized? No problem! Send me a message and let me know what you have in mind.